THREE YEAR DEAL IS MOLTEN’S LARGEST INVESTMENT INTO BRITISH BASKETBALL AS POPULARITY OF THE GAME CONTINUES TO RISE
Molten and The British Basketball League are delighted to announce that Molten will continue their partnership as official ball supplier of the Men’s and Women’s British Basketball League.
The deal is the most lucrative investment Molten have placed into the British game, which will see their high quality basketballs continue to be used throughout the League for at least the next three years.
With a month of the Men’s Championship season already in the books and the Women’s season tipping-off this weekend, Molten’s BG4500 National Elite basketball will be used across both Leagues' major competitions. Molten’s branding will also feature at all arenas throughout the season, including all major Finals and the All-Star Games, they will also continue to sponsor the prestigious British Basketball League Player and Coach of the Year awards.
Molten has an intrinsic relationship with British basketball having been partners of the League for 20 years and will continue to play a major role in the development of the game, during the League’s most exciting period of growth. With their passion for the long-term vision of the growth of the game and its impact in communities across the country, Molten align with the League’s proud vision as very strong advocates for inclusion and the unique power the sport has to bring cultures together.
Paul Reaney, Brand Manager, Molten UK and Ireland commented:
“Molten are delighted that the BG4500, our elite level basketball, will continue its place at the heart of the British Basketball League. The new three-year sponsorship extends our proud partnership with the League to 20 years and marks the largest investment we have ever made to the domestic game.
“Molten has made this commitment because we want to play our part in helping the League, its talented staff, fervent supporters and an exciting new generation of basketball players, reach their limitless potential.
“Whatever stage you're at in your basketball journey, there's a basketball in our BG Series that's perfect for you."
Speaking on partnering with Molten, British Basketball League CEO Aaron Radin said:
“We are proud to be extending its partnership with Molten who have played a vital role during the 20 years in which they have supported the growth of the League. As excitement continues to rise both around the League, its clubs and the game as a whole, it’s great to see Molten commit during a vital time in our growth.
“Molten produces the highest quality basketballs and importantly aligns with our growth vision, so we look forward to continuing our relationship with Molten in the years ahead where we will achieve our goals.”
About the British Basketball League
The British Basketball League, formed in 1987, is the leading men’s professional basketball league in the United Kingdom (UK) and represents the highest level of the professional game in the country, featuring players from around the UK, Europe, the United States and beyond. The League operates under the FIBA Europe Federation and is contested by 10 teams from major cities across the UK. The games can be watched on Sky Sports, Sky Sports’ YouTube channel and NOW in the UK, and via the League’s YouTube channel.
The 10 British Basketball League franchises are:
- Bristol Flyers
- Caledonia Gladiators
- Cheshire Phoenix
- Leicester Riders
- London Lions
- Manchester Giants
- Seriös Group Newcastle Eagles
- Plymouth City Patriots
- B. Braun Sheffield Sharks
- Surrey Scorchers
The British Basketball League operates under an ownership structure, whereby the 10 franchises that comprise the League hold equal stakes. Alongside these franchises, Miami-based investment firm 777 Partners holds a 45% share. In addition, the League is comprised of an independent Management Board overseeing the implementation of the business plan and day-to-day running of the League.
